Focus on the user
We use the Design Thinking method, which enables a people-centred approach, to observe their behaviours and understand their needs. The User Experience analysis and the User Interface design are carried out according to a structured process that is built upon an understanding of the needs of users of the solution to arrive at prototyping and testing.
Listening, Understanding and Focus
Understanding the problems and needs of users, identified through interviews, focus groups, structured surveys. The focus points to work on and the priorities useful for subsequent planning are identified in a collaborative and shared way.
Exploration, Design and Contact
The “creative” ideas on potential useful solutions are allowed to emerge . The most promising ideas are designed or prototyped, through wireframes and mock-ups, to build a first tangible outline of the desired result.
Experimentation and Feedback
The identified and prototyped solutions are tested with the users involved to collect immediate feedbacks. After the fine tuning indicated by the tests, the next stage is complete implementation and product roll-out.
“Simplicity is not a simple thing,” said Chaplin. Designing with simplicity in mind does not mean embracing triviality but applying a knowledge. It means including only what is strictly necessary, in the most intuitive and essential way possible. That is our focus.
Our challenge is to shape an appropriate communicative space, where nothing is left to chance, through a style that embodies your needs, creatively yet functionally.